Ji'nan 160 tourism enterprises "Taishan alliance" 32 enterprises and foreign trade alliance
online Tianmen long scream, under the line of thousands of miles of breeze. On the morning of 21, the "Taishan alliance" was opened at the foot of Taishan. The major travel agencies, OTA, and investment and financing institutions in the country are jointly organized into tourism property rights, management and operation rights, and marketing alliances. With the help of "Taishan alliance", Shandong has set up the largest tourism O2O docking platform in the country.
"Ji Jia Jun" team largest
Taishan alliance, all the country travel "group Hao" wind and cloud, the "people" team is extraordinarily huge - "Ji" with a clear-cut stand. Under the flag, 160 tourist enterprises are clustered. Many "Heroes" performed well and showed great skill.
160 participating enterprises account for 61% of Ji'nan's registered tourism enterprises. Among them, 72 tourism enterprises participated in the field activities. The two data were the largest cities in 17 cities in the province.
32 enterprises and enterprises alliance with other places
Taishan alliance, focusing on alliances and seeking common development. On the same day, 32 Ji'nan "Heroes" allied with foreign "swordsmen". Or capital operation, or joint marketing, or property rights replacement.
Shandong Jiahua cultural International Travel Agency Co., Ltd. and Kaili city of Qiandongnan Miao Autonomous Prefecture of Guizhou, as a tourism product marketing alliance, and the Yiyuan county government of Shandong province to reach a strategic cooperative relationship, combined with a number of travel agencies to cooperate to prepare the main board. Shandong superior tourism commodity marketing Co., Ltd. and Shandong economic asset management center alliance, the implementation of capital operation, and preparation of the new three board listed, and travel network to reach a O2O alliance. Shandong sightseeing International Travel Service and road cattle Network, Ctrip, where to network, Tongcheng network reached O2O alliance.
water curtain Gorge Scenic Area, gold Xiangshan tourism development limited company, city bus tourism company, provincial transport tourism group, provincial tourism limited company, Shandong Guoxin international travel agency and other tourism enterprises are also consortium with foreign tourism enterprises and travel enterprises in different forms, involving capital operation, management and management rights cooperation. Tourism products marketing alliance and other forms of cooperation.
alliance has settled in two aspects: cooperation
this Taishan alliance focuses on two aspects of property rights alliance and tourism marketing alliance.
promotes the development of the industry around the property rights or management rights of the tourism enterprises, and realizes the connection of the property rights (management and management rights) with the scenic spots, hotels and travel agencies in Shandong to form a property bond with the forms of merger, acquisition, participation, pledge, trusteeship and joining of large tourism enterprises. We have realized several forms of alliance, such as pledge of income rights, private debt, financial leasing, and equity financing.
promotion of tourism destination marketing alliance, Shandong Provincial Tourism Destination City District, tourism complex, scenic area, hotel and so on will give full play to the resources advantage, adopt O2O model, clear with the marketing media, social media, self media, and distribution OTA distribution platform and other products distribution platform. As a marketing alliance for tourist destinations.
- Taishan League
this league of Taishan, sponsored by the Shandong Provincial Tourism Bureau, has set up a wide contact, friendly alliance and development platform for the vast number of OTA and offline tourism enterprises, attracting more than a thousand travel enterprises in the whole province and more than 100 lines from all over the country to travel and investment and financing institutions on the lower line. There are many famous tourism investment enterprises, such as Wanda travel, sea air group, Jingdong finance, Huaqiang tourism, capital tourism and so on. There are OTA and key travel agencies, such as Ctrip, Ali travel, Xinxin, donkey mother, Tongcheng, road cow and so on.