Shandong builds big data platform for tourism industry to seek new opportunities for tourism development
origin: China Taiwan network Author: Tai dances
China new network Ji'nan December 31 (Huang Pinxuan) Shandong province tourism industry operation supervision The opening ceremony of the test management service platform was held on 31 days. The platform not only covers the factor data of the tourism industry in Shandong Province, but also combines with more than ten travel related departments such as public security, traffic, statistics, environmental protection, communication and other departments to provide and develop the travel data. By using large data, Shandong will seek new models and new models for the development of tourism industry.
with the development of information technology and the Internet, the era of "big data" has opened rapidly. Yan Xiangjun, director of the tourism information center of Shandong Province, said that how to greet the arrival of the big data age, make full use of the big data and seek new opportunities for the development of the tourism industry is an important issue for the Shandong Tourism Bureau in recent years. Yan Xiang army said that the construction of Shandong tourism industry operation monitoring and management service platform is a new achievement of the development of Intelligent Tourism in Shandong Tourism Bureau in recent years. It is also a new exploration to meet the big data age. The platform is the first big data platform of the industry authorities in Shandong Province, and the most comprehensive collection of data from the national tourism industry. Large data platform.
the basic requirement of large data is the richness of the data. Yan Xiang army introduced that the Shandong tourism industry operation monitoring and management service platform not only covers the factor data of the tourism industry in Shandong Province, but also with more than ten involved public security system, traffic system, statistical system, environmental protection system, communication system and so on in Shandong province. In addition, the platform will also work with the national large network search engine company, OTA company and other large tourist enterprises to study and develop the tourism evaluation data system, the tourism search heat data system, the tourism marketing data system, the new tourism media data system. Wait.
reporter saw that the platform can monitor and analyze the real time tourist flow, passenger data and resident data of 50 key scenic spots in Shandong province. At the same time, we can also make statistics on the situation of tourism and outbound tour groups in Shandong Province, and collect and publish the number, the number of passengers, the tourist destination, and the tourist destination in Shandong province. Tour the city (scenic spot), supervise and check, audit and record information. "
" the use of large data is not only a simple list of data, but also the need for a comprehensive analysis of the data to get clues to the development of the industry to guide practical work. " Yan Xiang army said that the tourism industry monitoring and management service platform in Shandong Province, based on the premise of enriching the data, studied and established various kinds of tourism data analysis system and actively carried out application exploration to guide the development of tourism industry in Shandong province.
according to the reporter, the platform can periodically summarize and analyze the tourism market trend, tourism industry service quality and tourist flow analysis data in Shandong province. Some data can be sent to enterprises. The provincial tourism enterprises can make reference data to develop enterprise development operation plan; meanwhile, tourists can also master mountain through related platforms. Information on passenger flow in the eastern province, traffic congestion, traffic conditions, weather, environmental protection and other information will be arranged scientifically and rationally.