http://www.sd.xinhuanet.com/news/2014-04/08/c_1110141600.htm
yesterday, Qianfo Hill "March three" folk culture temple fair was successfully completed. The weather is fine during the temple fair, and it coincides with the small holiday of Qingming, and the wonderful folk performance of the temple fair, the original opera special scene, the exquisite folk handicraft, the flavor snack in the South and the sea, and the colorful spring scenery... It attracted visitors from all directions. According to statistics, there are nearly 300 thousand visitors to temple fairs in Qianfo Hill for 10 days. (Lv Chuanquan Hu Chunyuan Zhao Bei)
Ji'nan Holiday Office statistics, three days Qingming long holiday in the city received 1 million 616 thousand tourists, up 33% than the same period last year, to achieve a total tourism revenue of 1 billion 560 million yuan, 36% more than the same period last year, the indicators again set a new high. Due to the change of consciousness, Ji'nan tourism has seen three changes in this small holiday.
the ticket economy is weak, the holiday comprehensive economy has been upgraded by
according to the monitoring data, the first spring scenic area, Qianfo Hill, the Ling Temple, the Red Leaf Valley, the wild animal world and the 7 scenic spots in Ji'nan zoo received 863 thousand visitors, and the same ratio increased by 48.7% income of 9 million 771 thousand. Yuan, an increase of 95.2% over the same period. The occupancy rate of 8 star rated hotels for three days increased considerably compared with the same period last year, and the income of catering decreased slightly.
7 major scenic spots in the city are close to half of the total number of visitors in the city for three days, while the admission income of the 7 scenic spots is less than the total revenue of 1/16 in the city.
running Marling wild animal world and Ji'nan zoo have launched a participatory experience project for animal feeding. The rich and colorful activities of the temple fair in Qianfo Hill scenic area have played an important role in promoting the comprehensive income of the scenic spots.
information guidance strong mobile terminal service holiday tourism
Internet and mobile Internet in ticket booking, product promotion, information early warning, strategy and other aspects of the role of the spread of the long holiday.
the Tourism Department of our city launched a series of "pick - pick map" in front of the Qingming Festival. Two strategy maps quickly become the hot spots of mobile terminals such as micro-blog and WeChat. In addition, the electronic ticket electronic ticket code of mobile phone is replacing the traditional scenic ticket. With the 12 digit number code of the mobile phone, the tourists can go directly to the scenic spot check, which shortens the time of the ticket purchase. All of these benefits from various marketing campaigns before the Qingming Festival. The marketing means of WeChat play an important role in attracting tourists to the holiday of tourism enterprises. Ji'nan Guoxin travel agency's Qingzhou two day tour group has nearly 1/3 visitors with the help of WeChat channels to obtain information enjoyment of the Ji'nan traffic police holiday during the holiday period with the help of WeChat and micro-blog to release dynamic traffic information, to guide tourists travel and effectively avoid congestion.
the tourist products are more than the required
tourism products are constantly enriched. The city's spring tour, the suburban flower picking and the one-day tour have become the main holiday tourist products. For the citizens, they choose more and no longer pour into the south mountain areas.
Ji'nan bus international travel agency opened 777 sightseeing buses in the city, receiving more than 600 visitors per day; Ji'nan Oriental International Travel Service Co., Ltd. opened a one-day express train from Ji'nan to botanical gardens, hundreds of quads and Zhujiayu scenic spots; Ji'nan tourism and distribution center opened a one-day direct train in Shanghe Wenquan; and Shandong transport tour set. The group has opened a number of distinctive suburban tour routes, especially a number of special tourist routes, such as the wild animal world of the Marling mountain, the Qihe ocean polar world, and the temple of the spirit rock, etc. The opening of series products provides more choices for tourists to travel.
potential tourism resources are deeply excavated, and the role of diverting tourists is also played. A large number of tourists go to Mashan Temple Fair for shopping and shopping in Changqing double spring town of Changqing. There are more than 20 varieties of Begonia in the southern suburb of Pingyin County, which attract nearly 10000 visitors every day. After the promotion and transformation of the Zhangqiu scenic spot, thousands of tourists are attracted to the ancient villages and farmers' homes. Mountain climbing.