A new way of cultural tourism in Zhujiayu scenic spot of Zhangqiu City, Shandong Province
author Liu Yuanyuan
"a school of its own, an amazing", this is the transformation and promotion of the Zhujiayu scenic area to achieve the effect. In Zhangqiu, Shandong, with the principle of "beautiful women first marriage", the government is guided by the government to create a tourist brand of Zhujiayu, combining cultural tourism with real experience, doing a good job in infrastructure construction and dressing up scenic spots. In the later period, the social capital will be introduced to develop the Zhujiayu scenic spot, to extract the unique historical and cultural connotation of the Zhujiayu scenic spot, to create a national AAAA level scenic spot, and to get out of a new road for the development of cultural tourism industry.
transformation and upgrading to create the ancient village brand
rich historical and cultural accumulation and wide popularity are the favorable conditions for the transformation and upgrading of Zhujiayu scenic spot. However, the infrastructure needs to be improved, and the reception capacity of the scenic area needs to be improved. In order to reproduce the image of the ancient village of Zhujiayu and make it a new way of tourism culture, the government leads the Zhujiayu scenic spot, and strives to transform the advantage of tourism into industrial advantage.
based on the existing resources, strengthen the Zhujiayu scenic spot, and build Shanyin primary school into the exhibition hall of the cultural theme of the Guandong City, and set up the Guan Dong interactive experience museum based on the Guandong culture and the exhibition of the Guandong culture. To build a Qilu educated youth family with the experience of Qilin's exchange, experience and educated youth culture. To promote the transformation of the Zhujiayu old street, the old street creatively builds the experiential scenic spots including the quadrangle, the blacksmith shop, the mountain spot and the tofu mill, which will further show the charm of the ancient street. These projects are designed to preserve the original landscape and historical relics in accordance with the principle of repairing old ones.
apart from the meticulous construction of scenic spots, supporting facilities should be constructed to support the transformation and upgrading of scenic spots. Zhu Jiayu entrance archway in the landscape renovation, the village tour mountain road, electric power engineering, Zhujiayu reservoir enhancement and seepage prevention and other projects, for the Zhujiayu scenic area to improve the supply of electricity, water and other support.
Jiang Lin, Secretary of the government to guide innovation and development, said that the current development of Zhangqiu is changing with each passing day, but the proportion of the second industry is high, and the proportion of modern services, especially high-end services, is small. How to optimize the industrial structure and develop the brand tourism industry is the key point. Taking the transformation and upgrading of the ancient village of Zhujiayu as a model, how to use, protect and develop well is a very realistic and important issue facing the current government. It is also the main point of the government work of this year in Zhangqiu.
the high-end tourism in the modern service industry is an important aspect, which needs to enhance the brand of cultural tourism. The protection planning of Zhu Jiayu scenic area and the two phase of upgrading project, strengthening the protection and development of ancient villages, is conducive to the construction of a beautiful village with regional characteristics and a new pattern of cultural tourism.
General scenic area development, early looking for investors to run into a model, but few successful precedents. Since 2011, the Zhangqiu municipal government has made plans to coordinate and take into account the interests of the masses. Zhu Jiayu continued the transformation model of the xiumen River, guided by the government and established Ji'nan Bai Mai Cultural Tourism Industry Co., Ltd. to finance and manage the construction of the infrastructure construction of Zhujiayu scenic spot. After completion of its operation, it will refinance and focus on social capital for further development of scenic spots.
Zhu Jiayu, as a cultural tourism position, has a long history and a deep accumulation of ancient village culture. The traditional Confucian culture, the tradition of respecting the teacher and the culture of the educated youth are very colorful, and the culture of the parties is all in one, which shows the great potential of the great tourism development of Zhujiayu. Combining culture with tourism, brand tourism needs to be solved.
a variety of techniques embody the cultural connotation
currently, Zhujiayu scenic area is trying to create the first China Guandong interactive experience Museum, which has been completed. It is breaking the interior decoration and equipment installation work. The appearance of the exhibition hall shows the charm of the Ming and Qing Dynasties, and adopts the courtyard style main entrance and courtyard buildings with Zhujiayu architectural style. Among them, the sea crossing adventure experience area displays the scene of the wind and waves in the dynamic platform through the 5D screen experience with a very strong spherical screen.
apart from that, Qilu educated youth's home is also an important part of experiential viewing. Here, in addition to experiencing the educated youth culture through real scene reproduction, you can also live in the experience of educated youth. In the construction of Zhu Jiayu's old street, it has also integrated into the experiential view. The blacksmith workshop, quadrangle courtyard and rough cloth workshop are all impressive.
according to the relevant staff, Zhangqiu is now striving to use three to five years to make the Zhujiayu a leisure tourism resort with complete facilities, perfect service functions and orderly management, making it a new tourist attraction in eastern Ji'nan. To this end, the staff incarnate "villagers", live in Zhujiayu, closely monitor the progress of the project, "May 1" new appearance of Zhu Jiayu, will give people a pleasant surprise.