The Ji'nan rendezvous transition in ten years
http://news.xinhuanet.com/travel/2013-09/02/c_125299500.htm
10 years for the international trade fair to be held by Yuding
to realize the "sale and sale combination", and focus on the "trade" feature
. The key period of the field environmental purification, the industry big shuffle, the major travel agencies, scenic spots and so on riveted full force to attract
interactive, experience, publicity, creative space is still very big
in August 30th, "2013 China Shandong International Tourism Fair" opened in Ji'nan Shun plough International Exhibition Center. In the East Hall of the two floor Ji'nan travel agency special exhibition area, the reporter met the Ji'nan citizen Yang aunty, she was calling friends to call: "I was in a Taiwan tour of Jiahua, Taiwan tour products, starting at the end of September, as long as the site registration is 3900 yuan, you are not?"
she told reporters, she from the newspaper The special magazine learned the news of the trade fair and came to the meeting with a lively attitude. I did not think that there was a suitable product. The price was one thousand or two thousand yuan cheaper than usual, and the claim was ordered.
"China Shandong International Tourism Fair" was developed from the Ji'nan International Trade Fair of the traditional exhibition project in Ji'nan. So far, it has been held for ten years. Each year, there are more than 20 countries and regions of tourism institutions and enterprise representatives participating in the exhibition. It has been regarded as the largest and exclusive in Shandong province. The highest degree of industrialization and the strongest international tourism exhibition brand. The tourist trade fair has brought some new weather. According to the organizers, the biggest highlight is to break through the traditional tourist exhibition model, "combine sale and sell", and emphasize the characteristics of "trade". At the scene, the reporter saw that some of the top tourist enterprises in the province led the launch of a large number of special features, special products, time - limited lottery, endorser signature, award question answer, super low price auction and so on. Friends laugh.
"is the price, the rise is the quality", as one of the exhibitors, Jiahua tourism set up 180 square meters of special display, hand in hand Construction Bank, Zhou Dafu jewellery, Hainan airlines, Zhong Quan drift scenic spot, the Arcadia hot spring and other merchants trying to create a special feast. Zhang Minggang, chairman of the board, has just completed a signature sales campaign. The reporter came up with an interview request. He took the reporter through the crowded crowd to a slightly quiet corner: "the sound insulation between the booth is still a bit better, and all the words can't be heard." It sounds like a complaint, but the reporter saw a surprise from Zhang Ming's expression.
Zhang Ming told reporters about the scene of the Ji'nan tourism fair a few years ago: a few days ago it was a peer exchange, and the last day was open to the public. In fact, it is open to the public. In fact, there are some middle-aged and elderly people who have been leisurely and leisurely. Soon, the garbage has come in. The fair printed brochures are collected, and the exhibition is even so far.
he had been to the Taipei tour show and was always thinking about when his hometown could have a trade fair of hundreds of millions of dollars, and this dream is not far from this year.
Zhang Ming, Zhang Ming said that before the exhibition, Jiahua notified its members and paid close attention to its customers through various forms such as micro-blog, WeChat, telephone and so on. "Our goal is three days and 5 million yuan. The good play is still behind us!" it looks like he is full of confidence.
the reporter has learned that "no sale" has always been the "feature" of many "Chinese" tourism fairs: a standard booth of a 3m x 3m, 2000 yuan, exhibitors do not have too much choice of space, the scale, the atmosphere is not coming, the publicity is not in place, many people do not know what the relationship with the trade fair with himself. 2000 yuan has become a pure investment. Taking into account this, many travel agencies are becoming less and less interested. Until 2011, at the Chinese domestic tourism fair held in Qingdao, the travel agency sold the special line on the scene, and the trade fair resumed its original appearance.
the fair has reached about 65% of the total number of exhibition digits. In addition to the special sale of tourism products, the exhibition also held a series of rich activities, such as tourist show, tour introduction, theme lecture, and traveler. In order to encourage more enterprises to participate in the field sales activities of the trade fair, the organizing committee set up the "sales innovation award", and rewarded the outstanding delegations and tourism enterprises. Shandong travel agency's main entry and exit business started less than two hours in the morning, and 7 people signed the exclusive Okinawa Island product. Wang Yucai, the general manager, was delighted to see such a result. However, compared with the overseas rendezvous in London, he felt that there was still room for improvement.
"interactive content can also be more creative, tourism is an experience, many experience products can be moved into the scene. I have seen Koreans, Japanese made kimchi, sushi let guests taste, also seen the Middle East countries use Arabic as a guest to write names as small gifts, these ways we can try. In addition, since it is the Shandong international tourism fair, we may invite more tour operators from other cities outside Ji'nan to participate. " Wang Yucai pointed out that publicity can also be more focused. The change of trade fairs needs to be transmitted to the people in a timely manner.
the head of a number of travel agencies told reporters that September was a small off-season after the summer period. The elderly, wedding tourists, and the staggering crowds were expected to be the biggest push for the growth of volume. In addition, considering the key period of the tourism law implementation, the market environment purification and the big shuffling of the industry after the "eleven", the major travel agencies and scenic spots have been riveted more vigorously, trying to lay a good foundation for the competition of "product" and "service" for the competition after the festival.